July 27, 2021

Diabetes, an “anti-hoax” information campaign on the web


From burdock extract as a panacea to keep blood sugars at bay to the absolute ban on eating any carbohydrate if blood sugar is high, to the idea that it is a contagious disease, the false myths about type 2 diabetes they are wasted and spread even more today, when the pandemic and the fears related to contagion push many people with diabetes to search especially online for answers to their doubts. Thus was born, to dispel the many urban legends and provide correct and certified information, the new Zucchero Amaro awareness campaign, online with a site where you can find all the answers to prevent and manage this disease.

Perception of Italians

The type 2 diabetes is in fact more and more widespread, but the Italians do not know it well: the campaign also started to investigate the perception of the disease by citizens, through numerous interviews conducted in seven cities across the country. The result is one video series in eight episodes, visible on the site, where it turns out that there are quite a few of clichés to dispel and well-rooted false beliefs, including bizarre beliefs such as the idea that diabetes can even be frightening. The campaign therefore aims to provide correct information through a dedicated site and also with the collaboration of the creatives of The Jackal, who on Instagram tell with irony which are the bad habits to avoid to reduce the risk of getting sick. The main objective is to provide all the knowledge necessary to follow a healthy lifestyle to prevent diabetes, even in those at high risk because as explained Andrea Giaccari, head of the Center for Endocrine and Metabolic Diseases of the Gemelli University Hospital Foundation in Rome, «In the development of diabetes, genetics matter a lot, if both parents suffer from it, the probability of manifesting it is close to 100 percent. However a correct lifestyle can delay it for decades: diet, movement and proper education are essential and are the first therapy, even when the disease has appeared ».


Fears in the pandemic

The campaign also aims to be a means of offering validated information in a time of great fear for people with diabetes, who are at greater risk of complications in the event of infection from SARS-CoV-2, to prevent false myths or unreliable news their behavior compromising their health. “Before the pandemic the patient, especially if chronic, had learned to manage the disease according to a pattern that he followed without doubts”, observes Giuseppe Riva, director of the Laboratory of Technology applied to Psychology at the IRCCS Istituto Auxologico Italiano in Milan. “With the arrival of Covid-19, the patient was hit by a great uncertainty linked to the fragility of the category, he found himself facing a health system in a state of complete emergency and for this reason he felt in the position of having to find in the first person of the answers through a comparison with those who were in the same situation, but above all by seeking the direct experiences of other patients on the net. However, the experiences that are most shared and that generate the most conversations are the most emotionally relevant ones that are not always supported by scientific evidence “. Containing them, instead disseminating correct information based on scientific knowledge, is therefore essential for dealing with the disease, all the more so in a difficult moment like the present one.

March 31, 2021 (change March 31, 2021 | 20:10)

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