Posted on Apr 15, 2021, 5:39 PMUpdated Apr 15, 2021, 5:40 PM
For once, Ferrari has ignition delay. While its competitors have been preparing for several years to abandon thermal engines, the iconic Italian sports car manufacturer announced Thursday the release of its first 100% electric vehicle in 2025.
If the Maranello firm already produces hybrid vehicles, it has often expressed doubts about the possibility of producing a 100% electric car. “Many of our customers find it hard to imagine a real, all-electric Ferrari,” Louis Camilleri, then managing director, said in 2019.
Last year, he even told analysts that it was unimaginable to see the Prancing Horse go all-electric. In question, according to him, the powerful engines of the big displacements of the mark which could no longer express their full potential without thermal energy.
This will now be the mission of Ferrari’s next CEO, a post still vacant since Louis Camilleri left last December. John Elkann, heir to the Agnelli family, who provides the interim, also indicated Thursday that the search for his successor was accelerating and that the future strongman of Maranello will have to have the technological skills to carry out this transition.
A transition yes, but not a revolution. “We will continue to conduct our electrification strategy in a very disciplined manner,” John Elkann told Ferrari’s annual general meeting. “This transition is a huge opportunity to bring the uniqueness and passion of Ferrari to the new generations. “