Posted on Sep 7, 2021 at 2:18 PMUpdated on Sep 7, 2021, 6:08 PM
At this week’s Munich Motor Show, the vehicle that stars on the massive BMW stand lacks the classic high-end to German hallmarks. The design of the car, ultra-futuristic, is more compact than usual, the aluminum body completely dispenses with paint or chrome, just like the leather interior. Even the brand’s iconic logo is gone, replaced by a laser-etched pattern.
Oliver Zipse, chairman of the board of directors of the Bavarian manufacturer, quickly reassured aficionados: baptized i Vision Circular, this concept car does not prefigure the “Neue Klasse”, the new generation of sedans prepared by BMW. But with a manufacture entirely in recycled materials – and 100% recyclable -, it affirms the course that the group has set in terms of the circular economy by 2040, which is not necessarily expected of a premium brand.