– “Guide” content is consistent and categorized for different windows
Kuwait Finance House (KFH), as the first bank in Kuwait, has activated the “Guide” feature that was recently added to the “Instagram” application, as part of the bank’s efforts to enhance communication and constructive interaction with customers by facilitating access to “KFH” content on its accounts in social media channels. Learn more about its services, products, awareness campaigns and various offers.
The bank pointed out that the new “Guide” feature contributes effectively and quickly by providing customers with all information related to the services and events carried out by KFH, such as the details related to its electronic banking solutions, the banking awareness campaign “Let’s Be Aware”, community events, activities and competitions of interest to the public, customers and followers. .
He indicated that the content of the “Guide” feature is consistent and categorized into different windows, so that each window contains all the materials that fall under it without overlapping the content, which facilitates easy and flexible search and access.
He explained that KFH’s efforts will be focused on enhancing the role of advanced digital tools in analyzing customers’ impressions and measuring their interaction with the aim of aligning this with content that suits their desires, especially since customers, followers and the public are the compass for the content provided by KFH.
KFH stressed its keenness to be present in various electronic and social media channels, as part of a strategy to always be the closest to customers and the public, and to learn more about their interests and interact with them, as well as their participation in events and events of interest to the community in its various segments.
The bank stated that the number of followers of its accounts on various social networking sites is more than one million followers, which confirms the efficiency of KFH’s strategy in social communication, indicating that it focuses on the content it provides on social networking sites by targeting the youth segment in the first place. Young people have the highest follow-up rate, about 70 percent of the total followers.
He stated that KFH’s accounts on various social media sites are witnessing a positive interaction, as this clear interaction from followers gives an impetus to more innovation and creativity in providing content.
He stressed his keenness to invest in social media channels in distinctive ways that bring him closer to his customers and the public, and open the way for customers to express their opinions and suggestions regarding the products, services, campaigns, offers and discounts offered by the bank.