January 20, 2022

Sony, Apple, Dyson, Xiaomi… When the big names in hardware attack the automobile



Posted on Jan 6, 2022, 10:45 a.m.Updated Jan 6, 2022, 10:58 AM

There are those, like Intel and Nvidia, who are developing driver assistance systems. Those who choose to manufacture motors or batteries, like Bosch (long-standing) or more recently LG. And then those who dream of being a manufacturer, the premier category of the automotive industry: in the wheels of Sony, which unveiled a new prototype of an electric and semi-autonomous SUV on Wednesday, more and more manufacturers are overflowing with their hearts. of trade to venture into the automobile.

The trajectory is not new. Peugeot and Toyota, founders and manufacturers of textiles in their time, have themselves diversified to then devote themselves, essentially, to the manufacture of cars. But the advent of the electric car blurs all lines and initiatives abound: Apple, Foxconn or Xiaomi – as well as a software giant like Google – now have a comparative advantage, a know-how that they can transpose . However, nothing guarantees them success. Update on their progress.

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